Customize your offerings with some easy tweaks and you’ll have a premium beverage worth a premium price.
The arrival of warmer weather heralds a beverage menu pivot to summertime’s ever-popular iced tea, lemonade, and juice. There are many ways to turn these dependable refreshers into high-impact, premium offerings.
Offering flavored varieties is a great tactic for enticing customers to order iced tea and lemonade. Specialties like mango, peach, passion fruit, and pomegranate are growing in popularity, as customers look for something a little different in their beverage choices.
Did You Know?
Up to 65% of consumers would like to try new flavors of green tea, black tea and lemonade.1
1Givaudan Tea & Lemonade Concept Insights, 2018
Some additional ideas for creating summer signatures with iced tea and lemonade include:
Try mixing lemonade or iced tea with on-trend “superfood” ingredients like turmeric or ginger, cinnamon, goji or acai berries, or coconut water/milk to leverage growing interest in probiotics.
Mix tea with cherry limeade or pineapple juice for a sweet and fruity specialty.
Look to tea and lemonade—classic or flavored/infused—as a refreshing premium “mixer” for mocktails.
Juices are another beverage category that responds well to tweaking, innovation, and promotion, particularly in the area of blends. Not only can juices be mixed together to create new flavors, they can also be used to boost flavor in smoothies.
In fact, mixing two or more juices together is a great way to cross-utilize an existing inventory of basic juices, such as orange or apple. And creating unusual combinations like pineapple-lemonade or orange-tomato (similar to the Mexican sangrita used as a tequila chaser but delicious on its own) makes for signature beverage offerings.
Juices and smoothies also can be enhanced with ingredients like whey powder, wheatgrass, ginger, and blue algae, which are said to add nutrients. These beverages are easily customized with such add-on ingredients, as well as being mixed with other flavors to create a bespoke beverage. For the operator, both of these strategies can be used for brand differentiation and upselling.
Continue reading on the following pages for more tips to enhance your summer beverage program.
Articles
Specialty Iced Tea and Lemonade: Premium Summer Refreshers
Summer Beverage Trends, from Simple to Artisanal
Iced Tea Is Hotter Than Ever
Refreshing Summer Beverages: Lemonade and Beyond
Refreshing Summer Beverages: Iced Tea and Kombucha
Smoothies & Juices Drive Growth
Whip Up Excitement with Blended Beverages
Check Out These New Blended Beverage Ideas
Infographic: Signature Lemonade and Juice
Infographic: Botanical Beverages
Recipes
Sparkling Pomegranate Green Tea
Peach Tea Smoothie
Berry Lemonade Breeze
Peach Ginger Tea Cocktail
Hibiscus Passion Tea Sangria
Watermelon Mint Lemonade Cocktail
Orange Ancho Margarita
Classic Michelada
Very Berry Iced Tea
Passion Fruit Iced Tea
Citrus Tea
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