Marketing Campaigns for NP US (Building loyalty!)
We launched a dispensed beverage retention email program tied to 6 machines (Express, Express Touchless, Bean to Cup, Bean to Cup Touchless, MiniXL and Nescafé 8/100) and their associated 2021 MID (machine installation date).
6 emails timing to date-specific events and machine milestones
Potential ~20-30,000 new digital interactions that previously would not have occurred. 3 surveys integrated into program include opportunities for qualitative and quantitative feedback.
Top Performing Email Campaigns
Vitality Flavored Tea and Lemonade Beverage Bases
Sent to 26,511
17% Open Rate, 9% Click Rate
Drove 631 Free Sample Submissions
Sweet Earth Veganuary
Sent to 57,724
13% Open rate, 6% Click rate
Drove 22 leads; 16 qualified
