Top Performing Email Campaigns
Coffee mate Coconut Crème
Sent 4/26/2022
Sends: 5,535
Opens: 1,351
Open Rate: 24.4%
Unique Clicks: 520
Click/Send Rate: 9.4%
Click/Open Rate: 38.5%
May At Your Service Newsletter
Sends: 44,939
Opens: 9,435
Open Rate: 21.0%
Unique Clicks: 2,205
Click/Send Rate: 4.9%
Click/Open Rate: 23.4%
Moving Email Execution From External Agency to Internal Nestle Agency
Transition started in May
Data clean-up project leading up to the go-live
160K + contacts
Email – moving to CRM Services
Maintained existing templates, and a training to review the process with brand teams
Started with AYS newsletter last year
