NP.us Website
Organic traffic: 253K YTD
Total sessions: 560K YTD
Goal completions: 41K
Emails / 1P data collection: 9K
Buy Now: 29K
Find a Distributor: 10K
Buy Now Button
Buy Now Button at 27K Clicks YTD!
First Party Data Collection
First Party Data Collection = 10K new operators contacts generated with our trend reports YTD
New Brand Dashboards
New Brand Dashboards for Campaigns via NP.com: provides one standard KPI tracker for all brands for OMP
SEO Keywords delivered to Brand Teams to generate organic/free traffic to our website
Health of our website: achieved SEO BPI score of 85
Nestleprofessional.com viewed as source of truth for our Operator and Industry
Digital Content Team Optimizations by the numbers
450+ updates to np.com
- 19 pages updated with SEO-enriched content
13 recipes published
11 articles published
40 image updates for compliance
200+ images added to Content Hub
Top 24 most viewed articles updated for compliancy
NEW! Stouffer’s Product Page: First video added to image carousel on website
*Upcoming – Stouffer’s Grab and Go Campaign landing page.
Established Image Style Guide
Establish best-in-class image standards for the site holistically to ensure an optimal UX
Next step: Ensure compliant image sets are available on np.com product pages
New Recipes for Chef-mate and Sweet Earth
Eggs Up Grill Video Success
Most views EVER on the NP You Tube channel - 293K views due to successful, and cost efficient ($5K) YouTube campaign
Average view time: 1.21 minutes, indicating the right audience is targeted (this is great, considering most people drop off at 30 seconds)
Testimonial-based, produced, professional video
Shout-out to the Stouffer's brand team for championing a stellar campaign!
YouTube Nestle Professional videos
Check out our YouTube Video Library!
Access brand, product and enterprise videos at any time.
Click here access the YouTube Video Library.
Check out our newest videos!
Content that delivers engagement with operators
Check out analytics for all NP Turtl documents plus the top 3 "most read" over the past 90 days. (Love seeing people re-reading the docs!). And, click on the images to the right to view two of our recent Turtl Ebooks.
Top 3 Most Read Turtl Documents:
Nestle Professional Top 2023 Foodservice Trends
Aroma. Freshness. Variety. Ease of Use.
Nestle Professional Recession-Proof Restaurant Trend Report
New DigiBites Learning Sessions
DigiBites are educational sessions for Nestle Professional employees on all things digital – tools and trends. Sometimes a member of the Nestle Professional Digital team speaks, but often, we invite experts in the field as guest speakers.
Why it’s important: To support Nestle’s global objective to grow digital sales
So far we have held these DigiBites Learning Sessions:
Enterprise Marketing Calendar
AI learnings
PROJECT SELFIE: NP Brand Image Standards implementation in D2D
Website Optimization and Process
Turtl Refresher Training for Brand & Agency Partners
NP.com Image Style Guide
