Q2 FoodServiceDirect - Beverage
On promo month of June – plant-based creamers.
Q2 Amazon - Beverage
Relaunched Coffee mate AMS and Trade Support leading to $5+ Return On Ad Spend (ROAS).
Q2 Amazon - Food
Enhanced Minor’s RTU brand content on Amazon (A+ and Drizzles storefront).
Enhanced Chef-mate store front seasonal content on Amazon.
Top Food and Beverage Products Sold on NP.com via Buy Now and Find a Distributor Buttons
Beverage
Coffee mate Natural Bliss Coffee Creamer Singles .375 fl oz Oat milk Vanilla Liquid 50 x 4 (411 interactions and 224 leads)
Culinary
Hot Pocket Pizza Stix 3oz x 48 (350 interactions and 271 leads)
eCommerce Trends To Watch In 2023 (Forbes)
See more trends here! https://www.forbes.com/sites/forbesmarketplace/2023/03/21/the-future-of-e-commerce-trends-to-watch-in-2023/?sh=7d702f7631ea
Enhanced WB Mason Nestlé Professional Brand Store
Improved path to purchase
Cross-promote and upsell the portfolio
Feature key products
Next steps: Partner with Brand to highlight plant-based creamer category and “Up the Cup” marketing message
New & Improved eTailers
Benefit-based Image Optimizations: Coffee mate Plant-based Portfolio
Visually cohesive
Impactful customer benefits
Upsells the plant-based creamer portfolio
Brand Teams: Partner with the Digital Content Team to develop visually compelling and optimized content for your brand!
Content Optimizations: Foodservicedirect.com
Successful Image and Copy Optimization Test on 2 Bean to Cup SKUs:
Optimized core and benefit-based images
Enhanced bullet points upsell/cross-sell Bean to Cup portfolio
Extended marketing message for Search Engine Optimization
