Amazon Best Selling Products
Here are our top best selling products right now.
Beverage
Culinary
Q3 Best Performing Posts on Amazon
Impressions: 1,172 Engagement Rate: 6.0%
Impressions: 6,223 Engagement Rate: 2.3%
Amazon Highlights
New Item Assortment Highlights
6 new items set up and sold on Amazon.com in Q3
We are currently selling 161 SKUs on Amazon
Optimizing selling opportunity for our new products – Nescafé Dolce Gusto Brazilian 4 varieties, Coffee mate M&Ms and Oat Milk tubs
Coffee mate variation audit and rework
Coffee mate & NDG Hidden Keywords review and update
Walmart.com Best Selling Products
Walmart.com 2021 Q3 Sales Review
Top Sales Growth Drivers Last 13 Weeks:
Coffee mate
Chef-mate
Nestle Hot Cocoa
Coffee mate Italian Sweet Creme is third top-selling product on Walmart.com
+1756% sales in the last 13 weeks
Cocoa is a fast-follower for top seller:
+192.6% sales in the last 4 weeks
+142% CYTD sale
Walmart.com Reviews
In an effort to grow reviews for key focal SKUs on Walmart, the sales team partnered with Field Agent to help syndicate reviews.
Goal: 25 reviews per SKU to comply with Walmart’s “good product page” rating
Reviews help page visibility in search rankings
Consumers use reviews to make purchase decisions
Ten Focus SKUs for the program, including SKUs from Chef-mate, Coffee mate, Minor's, and Nestle Hot Cocoa
Two of the focus SKUs are driving some of the largest sales percentage increases in Q3:
Coffee Mate Original Liquid Coffee Creamer Singles, Gluten Free Creamer, 50 Ct
Chef-mate ¡Que Bueno! White Queso Sauce, Liquid White Nacho Cheese, 106 Oz Can (Fun Fact: we've seen a 482.6% sales increase for this product in the last 13 weeks!)
WB Mason New Items and Landing Page Activation
Created a destination for cross-selling Nestle Professional coffee and breakroom supplies
Page went live on 9/10
Showcases coffee and creamer products together to reinforce Nestlé Professional as the total coffee/breakroom solutions provider for your business
Leverages new Perfect Match creative from the new Coffee + Creamer campaign reinforcing the key brand selling points for both NESCAFE and Coffee mate
Visuals and video
Meet your perfect match module helps buyers identify the types of products that they need/want to see
Includes A+ recipe content to help them explore new options for using the products
Enhanced content has been shown to increase customer conversions at an average rate of 10%
Based on current sales, the September sales will be up 122% YOY, so we are moving in the right direction with this e-tailer
Click here to view the WB Mason Nestle Professional page.
Sam’s Club New Items Launch
Launched four new Chef-mate items at Sam’s Club (eCommerce): Chef-mate Chili with Beans, Chili Without Beans, Hot Dog Chili and White Queso Cheese Sauce.
Approx. $1.0M in annualized volume in 2021
The success of these items on Dotcom could potentially pave the wave for approval within Brick-and-Mortar Clubs in 2022
We are engaged with the Sam’s Club marketing team in promoting these items heavily on Sam’s Dotcom in the upcoming weeks and hope to have great success stories to share in Q4. Stay tuned!
