FoodServiceDirect Chef Spotlight
Minor’s Chef Bryan Frick was recently interviewed for a FoodServiceDirect Chef Spotlight Series (great way to spotlight Nestle Professional culinary expertise)! Seamlessly integrates NP products (new Minor's Drizzles) within content. Additional traffic drivers and promotional activity highlighting our eTailer product presence across paid, owned and earned channels.
SamsClub.com Retail Digital Media Activations
Launched first ever Retail Digital Media campaign within SamsClub.com. The goal is to both help defend category Share of Voice from competitors and strategically capture new customers. Campaign focuses on core Coffee mate and Chef-mate SKUs. Sams Club offers best-in-class cross-channel attribution (in-store and offline) for better identification of incremental sales lift.
Spend to date: $18k / Sales to date: $184k
ROAS: ~$11
Essendant Retail Digital Media Activations
Up the Cup in your Breakroom activation:
Campaign focuses on Total Coffee Solutions and first activation as part of the 2023 Impact Program
One of only 5 participating food service manufacturers
Elements include dedicated, stand-alone brand email, contextual banners, spotlight product listings and keyword sponsored placements
Top Food and Beverage Products Sold on NP.com via Buy Now and Find a Distributor Buttons
Beverage
Coffee mate Coffee Creamer Singles .375 fl oz Oat milk Vanilla Liquid 50 x 4 (325 interactions and 224 leads)
Culinary
Hot Pocket Pizza Stix 3oz x 48 (315 interactions and 264 leads)
New Item Setups across eTailers
Product Portfolio Growth! Expansion of NP products path to purchase across new and existing customers.
Completed YTD: 110 In Progress: 12
11 new Coffee mate tub SKUs
Repacking products into 180 Ct variety packs, 6/30ct
Adding a Sugar-free and Plant-based variety pack
3 new Coffee mate Plant-based Creamer SKUs
Optimized core and benefit-based images
Enhanced bullet points
Extended marketing message for SEO
eTailer Content Optimizations
Best-in-Class Digital Shelf content, product attributes, and images for our eTailers.
Enhanced content added to all Coffee mate tubs and pump bottles for the first time on Essendant:
Brand video
Highlighted available Coffee mate portfolio to upsell other flavors
Next steps: Add enhanced content for Nestlé Hot Cocoa portfolio
Image Carousel Optimizations Stage 1 - Coffee mate
Add plated image to all products and update carousels
Tubs - 25
Pump Bottles - 10
Powder - 6
Next Steps: Stage 2 - Hot Cocoa
Content Refresh Stage 1 –Minor’s
Update Hero Images and Product Descriptions
Minor’s: 40
Next Steps: Stage 2 - Stouffer’s, Chef-mate, Trio, and Desserts
Primary Shelf Changes
Image & Video Content Optimizations
Coffee mate Optimized Brand Video
Identified opportunity to enhance our brand video by adding the brand throughout and updating the logo
Referenced video best practices and specs
Added logo to bottom right
Updated logo at the end
Included transitions in and out of frames
BONUS – no waiting for the agency to amend and no agency fees!
Utilized some of the optimized images from Oat Milk Tubs for Oat Milk Bulk.
Removed the tub
Changed the verbiage
Replaced tub pack with machine and removed 50-count callout
