Q3 Email Highlights
51 Emails Sent YTD
Sends: 800K Opens Rate: 25% Click Through Rate: 23%
Dispensed Beverage Retention Program
What is it? 2 years of emails, automatically triggered, to increase retention of Vitality and Nescafe beverage machines.
Multiple touchpoints
Surveys
Cross-selling opportunities
Reminder to clean machine
YTD new members added to the email program: 5,686
75K emails sent Jan-Sep
Email open rate avg: 42%
