Distributor Marketing Campaigns

Winning with SYSCO!

BEFORE: Duplicative + outdated images

AFTER

Winning with DOT!

≈ 40% (194 SKUs) image optimizations YTD.

NEW Product Launch! Coffee mate Liquid Caramel Pump

Winning with GFS!

Winning with US Foods!

NP among first to action on newly available scorecard for newly launched customer ecommerce app and website, MOXē
172 priority SKUs identified with USF for content optimization

E-Commerce New Customer Highlight

epallet.com: Foodservice at Scale and Pantry; set up at case level; sell by tier or pallet
12 new products published via GDSN [Nestlé Professional SERP (search engine results page) at right]

NEW Distributor Marketing Partner - Shamrock Foods

This year we began partnering with Shamrock Foods to promote our NP products and brands. Campaigns include:

A boosted social post on Shamrock's Facebook and Instagram pages
Full page ad in Shamrock Foods quarterly, industry publication, hosted on their website and shared with their database
60-second branded advertisement featured in Shamrock Foods' podcast, “Kitchen Conversations”
2 NP items featured in promotion-focused, curated email sent to Shamrock Rewards loyalty members
Branded homepage banner leading to a brand exclusive, Shamrock Orders page featuring 8 items for purchase