Amazon Posts
Getting it right on Amazon is critical to our success in Ebusiness. View these examples of a test-and- learn opportunity through Amazon Posts, which gives custome another option to gain awareness and learn about our products.
October Results: 9,100 impressions 4.45 % engagement rate per post.
11 Amazon posts to launch between October 22 –November 20 to create awareness about Libby’s Pumpkin during this fall season.
46 NESCAFÉ Dolce Gusto Amazon posts planned to create awareness from October 2020 –March 2021.
14 Nestlé Hot Cocoa Amazon posts planned to create awareness from October 2020 –January 2021.
Staples Cart Cross Sell
Test and learn on 10 Nestlé Professional targeted SKU offers shown in cart relative to existing items in basket.
Test and Learn Opportunity - Staples Acquisition Email
Check out another one of our Test-and-learn campaigns with Staples. This E-blast targeted B2B and B2C customers, removing any existing Staples customers for a net-new dataset.
Talk to Aileen Osato about additional test and learn opportunities with Staples.
Coffee mate Review Collection and Syndication
77% of customers read product reviews before making a purchase. Because reviews are such an important part of path to purchase, we have partnered with BazaarVoice - a review collection and syndication platform to help collect and build reviews for our products on e-retailer sites. Here is a look at our first pilot program with Coffee mate.
THE PEOPLE HAVE SPOKEN! Collection of New Ratings to date: 142 reviews
5* : 129
4* : 10
3* : 2
1* : 1
Top Rated Coffee mate Products
French Vanilla Liquid Pump
French Vanilla Liquid Tubs
Butterscotch Liquid Tubs
Original Powder Canister
Pumpkin Spice Liquid Pump
Coffee mate Consumer Feedback
SPOILER ALERT: Operators and Customers LOVE it.
Word Cloud depicts consumer highlights regarding their experience with Coffee mate.
Walmart.com Sponsored Ads
New this month: Recently launched Sponsored Product Ads positioning key products in Walmart search results and driving sales.
Total Campaign Spend To Date: $2,120
Total RoAS To Date: $4.3
Total Impressions: 6 Million
Top Item (Attr. Revenue): Nestle Hot Cocoa, Rich Chocolate, 50 Ct
Top Item (Impressions): Chef-mate Creamed Sliced Beef, 106 Oz
Smart Foodservice: Nestlé Hot Cocoa eBlast
Sent to 135,579 Smart Foodservice active members
587 total clicks; 495 unique clicks
Nearly 21,000 unique impressions
6.5% click-through to landing page
Sales during ad: 838 units ($6,231/week) Average unit sales before ad: 578 units ($4,366/week)
Continued momentum: 2 wks post-ad: 1,075 units ($8,000/week)
Click here to view more results.
