Marketing Campaigns for NP US (We have to be our biggest advocates!)
Campaign traffic increased 64% YoY and was the highest on record
Overall campaign traffic represented 17% of all site traffic –the highest number this year
New Oct campaign activations:
5 emails (2 Enterprise, 3 Brand)
10 PPC campaigns (142 leads)
2 social campaigns (2,600 site clicks/78 in-platform leads)
331 total campaign conversions (down from 349 prior month) accounting for more than 50% of all monthly site conversions
47,000 sends
20% open rate
12% CTR
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