When the weather changes, so should your beverage menu. Featuring more hot beverages, chocolate drinks, and even apple cider-based libations will ignite your sales. Like menus in general, temperatures and product seasonality are driving beverages as well, both alcoholic and non-alcoholic, with sturdier, more warming options and ingredients that speak to the weather.
Seasonal beverage programs have been increasing in importance for profit-minded operators who want to attract more sales and customers.
Upgrading your coffee and tea program—not just with better-quality coffee and tea but also with “accessories” like flavored creamers, a variety of sweeteners, and a good supply of appropriate cups and mugs—is a worthwhile winter project. Specialty hot beverages like latte and chai also do especially well in cool weather.
Hot chocolate is the last piece of the classic beverage puzzle. Hot chocolate is gaining popularity as a comforting winter warmer, and not just with kids. Although 47% of customers love it, according to Datassential, hot cocoa/chocolate is only featured on 16.7% of U.S. restaurant menus, representing an opportunity for renewed growth.
Continue reading for recipes and tips to enhance your beverage program.
Recipes
Hot Cocoa Idea Book Peppermint Hot Chocolate with Nestlé Milk Chocolate Hot Cocoa Mix Christmas Latte Salted Caramel Hot Chocolate with Nestlé Dark Chocolate Hot Cocoa Mix Hot Vanilla Chai S’mores Hot Chocolate with Nestlé Mini Marshmallows Hot Cocoa Mix Espresso Volcano Gingerbread Hot Chocolate with Nestlé Rich Chocolate Hot Cocoa Mix Pick-Me-Up Pumpkin Latte
Product Brochures: NESCAFÉ
How We Craft the Perfect Cup of Coffee
Videos
How to Make S'mores Milkshake with Nestle Rich Chocolate Hot Cocoa
Articles
Specialty Coffee Growth At-a-Glance 19 Sales Boosters for Coffee, Tea & Cocoa What’s New on Your Coffee Menu? Infographic: Specialty Coffees in One Chart It’s Go Time: Innovations in Specialty Coffee Now Make Market Entry Easy for Every Operator
