Nestlé Vitality Enhanced Cold Beverages

Nestlé® Vitality® Enhanced BeveragesSupports a healthy immune system from Vitamins C, B6 and B12Contents

THE START OF A NEW ERA

450%

INCREASE IN GOOGLE SEARCHES FOR IMMUNITY FOODS REPORTED BY GOOGLE¹

9 IN 10

CONSUMERS SAY THEIR DIET INFLUENCES THEIR WELL-BEING²

90%

OF CONSUMERS ARE INTERESTED IN FUNCTIONAL FOODS³

78%

OF CONSUMERS WANT RESTAURANTS TO OFFER MORE FOODS & BEVERAGES WITH FUNCTIONAL BENEFITS⁴

^{1Data Source: Google Trends. 2Datassential, The New Healthy Keynote Report, June 2019

3Datassential, Creative Concepts: Retail Functional Foods, April 2019. 4Datassential, Simply Smarter, 2021}

Daily challenges are reshaping the way we treat ourselves. This is fueling the growth of food and beverages with functional benefits.

DRINKS WITH FUNCTIONAL BENEFITS ARE IN HIGH DEMAND

One category that dominates the functional space is beverages. Beverages with functional benefits are becoming more important to consumers, driving growth of this drink segment.

42%

OF CONSUMERS DEFINE JUICE AS A TOP SOURCE OF FUNCTIONAL HEALTH¹

+11.6%

PREDICTED GROWTH OF FUNCTIONAL JUICE ON MENUS OVER THE NEXT 4 YEARS²

42%

OF CONSUMERS WANT JUICES WITH FUNCTIONAL HEALTH BENEFITS¹

^{1Datassential, Creative Concepts: Retail Functional Foods. 2Datassential, SNAP!, February 2021}

BEVERAGE LOVERS ARE BIG ON IMMUNE SYSTEM SUPPORT

Today, beverages that support one’s immune system have taken on a whole new importance. Consumers want to feel more in control of what they put in their bodies.

42%

OF CONSUMERS ARE INTERESTED IN IMMUNE-BOOSTING DRINKS¹

58%

OF CONSUMERS SAY THEY'RE MORE LIKELY TO PURCHASE BEVERAGES THAT SUPPORT THEIR IMMUNE SYSTEMS²

51%

OF CONSUMERS WISH IMMUNITY-BOOSTING INGREDIENTS WERE AN OPTION AT ALL PLACES THEY GO OUT TO EAT³

^{1Datassential, Creative Concepts: Retail Functional Foods, April 2019

2Technomic, Beverage Consumer Trend Report, 2020

3Datassential, Simply Smarter, 2021}